Posts Tagged ‘communications department’

UMEZ AWARDS LANDMARK GRANT TO EL MUSEO DEL BARRIO

Tuesday, July 10th, 2007

UMEZ AWARDS LANDMARK GRANT TO EL MUSEO DEL BARRIO

$2 million grant is largest in museum’s 40 year history

New York, NY – Yesterday, Congressman Charles B. Rangel, joined by Council Member Melissa Mark-Viverito, Luis Miranda, a member of the Board of Directors of the Upper Manhattan Empowerment Zone Development Corp., (UMEZ), and Julián Zugazagoitia, Director of El Museo del Barrio, announced today that the organization has awarded the museum a $2 million grant to implement a strategic plan that will complement renovations to the museum that are currently underway.

The announcement was made during Summer Nights at El Museo Del Barrio’s 2007 concert series at Teatro Heckscher, with Tito Puente, Jr. as the evening’s performer.

El Museo del Barrio was founded in 1969 by artist-educator Raphael Montañez Ortiz in response to the interest of Puerto Rican parents, educators, artists and community activists in East Harlem’s Spanish-speaking El Barrio, the neighborhood that extends from 96th Street to the Harlem River and from Fifth Avenue to the East River on Manhattan’s Upper East Side. The contexts of El Museo’s founding were the national civil rights movement and, in the New York City art world, the campaign that called for major art institutions to decentralize their collections and to represent a variety of non-European cultures in their collections and programs.

El Museo del Barrio is among the leading Latino and Latin American cultural institutions in the nation. The New York Times recently characterized El Museo as “the first stop on Museum Mile,” an institution offering “some of the most beautiful and disquieting art there is.” One of only a handful of Latino museums in the United States with a permanent collection, El Museo maintains the most comprehensive collection in the eastern region and one of the most varied in the country.

The Museum recently embarked on a long-term, multi-million dollar capacity-building program, the “Re-Envisioning of El Museo.” It consists of a five-year strategic plan and institution-wide programmatic expansion, for which El Museo has already raised a substantial amount of leveraged funds. At the same time, the Museum is undergoing a physical transformation through a $20 million capital renovation project.

UMEZ helped El Museo lay the foundation for organizational development and expansion by providing the Museum a technical assistance award of up to $50,000 to complete a strategic plan. The plan addresses the Museum’s programming, educational offerings, community engagement, theater programs, membership program, and governance and board development. Full strategic plan implementation will require $5.5 million in funding. The Museum had already secured over $2 million toward project costs prior to the $2 million, three-year UMEZ investment.

As a result of UMEZ’s three-year investment in strategic plan implementation, the Museum will create ten new jobs, deepen its relationships in its founding community, increase its earned income, and establish its first formal marketing and communications department. A re-invigorated El Museo will serve as a driving force in revitalizing cultural tourism in the East Harlem community and help brand el barrio as ‘the center of Latino culture and a tourist destination.’

Mr. Miranda, who chairs UMEZ’s Cultural Industry Investment Fund (CIIF), said, “The history of El Museo del Barrio is not only inextricably
linked to the history of the East Harlem community, it is also linked to the history of our great City. Through its many outstanding exhibitions and programs, this unique museum has helped to enlighten the world in so many, many ways. That’s why we at UMEZ are pleased and proud to be able to provide financial support to this fine institution.”

“It is an honor for El Museo to accept this $2 million as it represents the largest grant ever received in our 40-year history,” said Mr. Zugazagoitia. “This funding from UMEZ marks an investment in El Museo and El Barrio at this transformative time for both our community and our institution, and will ensure that the museum will continue to excel in providing the best in Latino cultural resources to New York
City.”

Over the past two years, UMEZ has approved investments in East Harlem Business Capital Corporation, Taller Boricua, Art For Change, La Fonda Boricua, PR Dream, and East River Plaza. The East River Plaza investment, which totaled $55 million, is the largest single investment in UMEZ history.

UMEZ believes that investments in East Harlem will have a positive impact throughout upper Manhattan in terms of its economic impact, the creation of jobs and improvements to its infrastructure.

ABOUT THE Upper Manhattan Empowerment Zone DEVELOPMENT CORP.

UMEZ seeks to revitalize distressed communities by using geographically targeted public funds and tax incentives as catalysts for private investment. In Upper Manhattan, the communities that lie within the Empowerment Zone’s borders include Harlem, East Harlem, Washington Heights and Inwood.

ABOUT THE CULTURAL INDUSTRY INVESTMENT FUND

UMEZ’s CIIF celebrates Upper Manhattan’s rich past while creating new legacies. The work of the CIIF is two-fold: community building through a cultural and economic lens; and, a marketing of place that repositions Upper Manhattan as one of New York City’s primary cultural districts. The goals of the CIIF are sustaining the local economy by promoting development, revitalization and tourism; making strategic cultural investments; and, strengthening the cultural ecosystem.

The CIIF provides support to cultural organizations that use the arts as a tool for economic development, job creation and growth of cultural tourism, within the five communities of Upper Manhattan. Primary means of support include funding and provision of technical assistance.