BOOK PRESENTATION & DISCUSSION: LATINOS. INC. :The Marketing and Making of a People Speaker/Author: Arlene Dávila

Guest Speakers Clara Rodríguez, Fordham University & Marta García, National Hispanic Media Coalition
The following are links to video excerpts from the lecture. Each will take a few minutes to download. If you have trouble viewing the video, please download the latest Quicktime plug-in

	Clara Rodríguez AN ORIGINAL, INNOVATIVE AND USEFUL BOOK (600 k)
	LATINOS ARE DEFINING THEMSELVES THROUGH THE MARKET AND MARKETING DISCOURSE (2.3 mb)
	USES A NUMBER OF RESEARCH METHODS (2.4 mb)
	Arlene Dávila ADVERTISING IS MADE IN THE U.S. FOR A U.S. LATINO AUDIENCE (2.2 mb)
	WE ARE MORE OR LESS IMPORTANT IN TERMS OF OUR MARKETABILITY (2.9 mb)
	Marta García SOME STATISTICS ON LATINOS IN THE MEDIA (2.5 mb)

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