CENTRO
 

BOOK PRESENTATION & DISCUSSION:
LATINOS. INC. :The Marketing and Making of a People

Speaker/Author:
Arlene Dávila

   

Guest Speakers
Clara Rodríguez, Fordham University & Marta García, National Hispanic Media Coalition

rodriquez
garcia

 

The following are links to video excerpts from the lecture. Each will take a few minutes to download. If you have trouble viewing the video, please download the latest Quicktime plug-in


Clara Rodríguez
AN ORIGINAL, INNOVATIVE AND USEFUL BOOK (600 k)

LATINOS ARE DEFINING THEMSELVES THROUGH THE MARKET AND MARKETING DISCOURSE (2.3 mb)
USES A NUMBER OF RESEARCH METHODS (2.4 mb)
Arlene Dávila
ADVERTISING IS MADE IN THE U.S. FOR A U.S. LATINO AUDIENCE (2.2 mb)
WE ARE MORE OR LESS IMPORTANT IN TERMS OF OUR MARKETABILITY (2.9 mb)

Marta García
SOME STATISTICS ON LATINOS IN THE MEDIA (2.5 mb)

   
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